Tips for designing a good LOGO

Designing a logo is commonly believed to be one of the most important areas in graphic design and thus taken as the most difficult area to perfect.

Logo & its Representation

Before designing a logo, one must understand what a logo is, what will it represent etc. It is not just a Picture – it represents a company’s identity through the use of shape, fonts, colour, and / or images. So it is the job of designers like us to create such unique identity for our clients.

Knowing the principles and rules for designing a logo

A logo needs to portray the essence of your company. It should be simple and yet so effective. One reason your logo should be simple is that people process an image in their mind more readily than words alone. So it should be designed in such a way that it should be easily describable, memorable, and should be scalable. One more aspect you should remember is it should be effective even without colours because you use these logos on your letter heads for faxing.

The actual design process:

• Gather your client details as mush as possible, ask for his preferences if any.
• Do some research and brainstorming be open to the nature you may find lots of wonderful ideas.
• Try to sketch out what ever comes in the mind.
• Ones you finalize your best designs create a prototype with the designing softwares available in the market, some of them are : Adobe Photoshop, Adobe Illustrator, Corel Draw, Paintshop Pro, Quark express etc. Try to use the softwares which you are comfortable with.
• Send the prototype to the client for his review.
• Revise and add the finishing touches.
• Deliver it to your client.